So we had to take a drastically lower approach.
Permanent ranges is the model we chose to slow down.
Where seasonal collections follow each other and look the same, where huge quantities are produced in the hope of selling huge quantities, where unsold items will be sold at any cost in sales or even destroyed if not sold: we made the bet to take the opposite view.

The permanents are available all year round, and the quantities are controlled and calculated on an increased knowledge of you, our customers, your tastes and your needs. We test the commercial potential of our pants before producing large quantities and we plan restocking when and only when necessary. We obviously renew ourselves, but at a decent pace.

Our pants, you will find them only in our stores and on our e-shop. We made the choice not to have retailers, on one hand to control our costs, so that the price is the fairest for you and the fairest remuneration for our workshops. It's also an opportunity to minimize the use of transport for our pants.
One the other hand , we minimize the intermediaries in our relationship with our manufacturers. We have chosen to work directly with the workshops and it's also a way to receive real-time information, to create real partnerships with them. It's a way to know more about the manufacturing chain, the origin of the raw materials and their good social and environmental practices.

We don't practice sales and other Black Friday. By offering permanent ranges whose lifetime is not limited in time or constrained by seasons and trends: we control almost all of our stocks, which means that we don't have to participate in this temple of consumption, also known as sales. We set our prices according to the reality of costs (raw material, production, transport, marketing, margin) and not according to the market, which anticipates future end of season reductions.
Conclusion: a decent production rate to control stocks and no intermediaries to control costs = no sales.

As we said, our workshops, no matter where they are located, are audited and chosen for the quality of their social and environmental practices.
100% of the manufacturing workshops for men's and women's jeans are GOTS - OEKO-TEX and GRS certified. Regarding our pants workshops, one is in the process of GOTS certification, the other has provided us access to its audit report.
Moreover, 100% of the laundries where our pants are washed are GOTS and OEKO-TEX certified. More energy-efficient, less use of chemicals and especially lower water consumption thanks to water treatment and improved water circuits.
A large part of our materials are eco-labeled, certifications that are often the same as those given to the workshops. Our ultimate goal is to have them all certified. A small overview to see more clearly.
- GOTS (Global Organic Textile Standard) is a label that certifies not only decent working conditions but also environmental compliance by indicating that the textile fibers come from organic agriculture, and requires real actions in terms of water management, energy and the non-use of toxic substances and / or carcinogens from the actors wishing to be labeled.
It certifies a product that doesn't affect the health of those who wear it.
- GRS (Global Recycle Standard) guarantees the recycled content of a product and checks the respect of environmental and social criteria.
- Finally, OEKO-TEX certifies the sanitary and ecological qualities of textiles by ensuring the absence of toxic products for the body and the environment.
Our objective: to continue to work with and to select committed suppliers who are able to trace the fabric's production chain, from the raw material to the spinning and finishing stages. We choose workshops that vertically integrate all these stages of production, to limit the transport between these different stages, and to have a real traceability at the production level, because these are the most energy-consuming manufacturing stages. In terms of water, energy and waste. This is a real lever if we want to limit our environmental impact.

So, as you can see, we try to do it with the lowest possible impact on the environment. For a few years now, we have completed this activity by opening stores. 3 to date and we hope to open more in the hope of being even closer to you. We had to go to the end of our approach by switching to green electricity in our stores.
As we like to know exactly what is hidden behind the words, we wanted to know what really makes the difference between green electricity and grey electricity, which still represents 80% in France. This grey electricity comes from coal, fossil gas or nuclear energy, and is therefore non-renewable, polluting and dangerous.
In concrete terms, once injected into the electrical grid, it's impossible to tell the difference between electricity produced by renewable energies (green electricity) and that produced by fossil fuels or nuclear power (grey electricity). The electricity that reaches our electrical outlets therefore comes from multiple sources, both renewable and non-renewable. However, by choosing a green electricity supplier in our stores, we only finance the production of renewable electricity, without CO2 emissions or nuclear waste, which should increase the share of renewable energy in our electrical outlets by mass effect. And that’s a big yes!

With its many advantages and a few disadvantages. Between our pants and your legs there is a trip and we want to make sure that there is only one. To this end, we must avoid as much as possible returns and other exchanges. This requires good communication, clear and precise product sheets to avoid unpleasant surprises, and photos that are true to life.
Above all, it requires customer service worthy of the name and this is an integral part of our strategy. We give you advice on a daily basis and we accompany you in your purchases so that your choices are right the first time. This way both of us are happy and each of our carbon footprints will be better.
We are very connected, very reactive and we invite you to ask us, you will never bother us.