A story about legs.
OUR STORY BEGINS IN 2014
It starts from an observation: the offer is wide but unbalanced. The promise of high-end pants, a sense of ethics, and a reasonable price. At first, this pant was a men's Chino. You liked it (a lot), so it welcomed cuts, materials, colors. Then there were jeans that you welcomed beyond our expectations.
Meanwhile we have grown and learned a lot, so we thought it was a shame that our know-how doesn’t benefit women. Since then, our offer is mixed and diversified. You will find in our shop what you need for your wardrobe, in a durable and timeless way. Our common thread: to offer you essentials with a long-term vision. Pants that are not fashionable, that we never get tired of, and shopping simplified as much as possible.
Robustness, sustainability, elegance and sense of detail, these are nowadays the essential qualities of a good pant.
3 PILLARS
1. Fair price
YOU WON'T HEAR ABOUT SALES OR PROMOTIONS WITH US.
We don't set prices according to traditional textile market standards. On the contrary, we are committed to cutting out unnecessary intermediaries and controlling our costs on a day-to-day basis to offer you the fairest price all year round for quality pants to wear for a long time. It's as simple as our brand name.
What exactly is a fair price? Pants designed in a sustainable way, respectful of both people and the environment, manufactured in controlled quantities: this has an undeniably higher cost than traditional fashion, known as fast fashion. For us, there is no need to anticipate promotions, sales and other unsold items, since they do not exist.
So concretely, our price includes the production costs to pay our European workshops and their staff at their fair value, our expenses, and a decent margin.
2. Listening
OUR INSPIRATION COMES FROM OUR PASSION AND THAT'S HOW WE BUILT OUR TEAM.
A love of beautiful materials, a search for perfection so that your legs are the most beautiful, and your morphologies are highlighted. We work according to the rules of art, we take our time because we do not depend on the seasons and we do not neglect any step, from the design to the tests. Nothing is left to chance because these are your expectations and we have no intention of disappointing them.
Let's talk about your expectations. Your comments and suggestions for improvement have always been our second source of inspiration because you are the ones who wear our pants. In the stores, via customer service, on social networks, your feedback is precious and allows us to bring to our timeless pants this little extra soul, this indefinable charm. We have always worked from a real need and it is you who best formulate it. This is how we design, prototype and adjust our pants to achieve a result without concession. You think about something by your side and then we manufacture with all our passion.
Our pants are created to shine but above all to last.
3. Sustainability
WE TELL YOU MORE ABOUT IT IN #GREENERFASHION.
A dedicated space in which we have chosen the ultimate transparency because this method of manufacturing respectful of both people and the environment is our philosophy. Our pants are made in our partner workshops - located in the European Union, Morocco and Tunisia - with who we want to collaborate closely so that no information escapes us but also because good relationships make good products. We do not have seasonal collections that encourage excessive consumption and involve a completely excessive production rate, but a range of permanent styles available all year round and timeless models that are not dependent on trends.
We have an obsession: don't waste anything and reduce our ecological footprint as much as possible. Every gesture counts, every kilometer too, that's why we limit the distance between you and your pants. Finally, we prefer natural materials and we tend to generalize the use of organic and recycled cotton, to avoid producing what we already have, to reduce our water consumption.
THE STORY HAS JUST BEGUN AND WE CAN'T WAIT TO WRITE THE SEQUEL.